Why are bras so expensive?

Great Question.
Why is the bra industry so over-sexualized? Why are bras so expensive? Why is a product that’s meant for us typically marketed toward men?


We couldn’t find the answers to these questions. Instead, as we delved deeper into this world of intimates, we found injustices, absurdities, and some humor along the way. This inspired us to create a company and a brand that women are proud to wear and stand behind. Harper Wilde is a company for all women, including the future generation of leading women.


Your Wilde Women,

What’s in a name?

Empowering women has been part of Harper Wilde since day one. Inspired by Harper Lee and Laura Ingalls Wilder, education and empowerment are in our name. We know that a strong woman is the product of an educated girl—so we’re committed to not only lifting up your ladies, but also to lifting up the next generation of leading ladies through partnerships with organizations that empower young women and girls.

Read more about our Lift Up the Ladies initiative

Price comparison

Harper Wilde
Traditional retail

Bras you can feel
good in, and about.

When we discovered the cost to make a bra, we were floored by how much we were charged compared to the cost. We deserved better; women deserved better. We believe women have a right to high quality, fairly-priced products. We price our products fairly, without the traditional retail markup.

Lift up the ladies
Recycle, Bra